Make a great product or provide exceptional service and you won’t have to worry about losing customers, right? Not so fast! Today, trust in your business matters as much as your reputation for quality. That’s according to the results of the 10th annual Edelman Trust Barometer, an extensive survey of 4,875 informed publics in 22 countries, divided by age (25-34 and 35-64).
This year, the Trust Barometer revealed several interesting – and surprising – findings that are important to know for businesses that are in the process of preparing for recovery following the economic crisis of the past couple of years. Here is an opportunity to learn more about:
- Why trust in business in the United States jumped 18 points from 2009 to 2010
- Why trust and transparency are as important to corporate reputations as quality of product and service
- Which industries are most trusted – and which ones have a lot catching up to do
- What consumers think will happen to business once the economy bounces back
- Which sources are the most trusted and why
- How trust differs among various countries and ages
Now, you have an opportunity to hear first hand from an Edelman executive the inside scoop on this important research. Don’t miss this enlightening presentation. It may change the way you look at your own marketing efforts for the future.
Marilynn T. Mobley is senior vice president and strategic counsel for Edelman, the world’s largest independent public relations firm, with 3,200 employees in 51 offices around the globe. Based in Atlanta, she provides insight to some of the firm’s largest global clients. She also leads the company’s baby boomer practice, called Boomer Insights Generation Group (B.I.G.G.). Her blog, www.BabyBoomerInsights.com consistently ranks among the most visited and influential blogs for marketers who want to learn more about the boomer mindset. For 30+ years, Marilynn has been a leader communications and marketing who understands the power of technology and insight to drive bottom line results. Prior to becoming an executive at Edelman, Marilynn was an entrepreneur, an IBM executive and a newspaper reporter. She is also a published author, a past president of the Georgia Chapter of the National Speakers Association, and an in-demand media coach.
Her engaging and humorous style makes her a popular speaker who is frequently sought out by groups who want to be “in the know” on the important, strategic business issues her company addresses daily.