You may have heard that all small businesses should have a marketing plan, but did you know that very few actually take the time to create one? The task of creating a marketing plan may seem daunting and intimidating, but you can create a simple and effective marketing plan by answering two key questions about your business.
- Who is your target market? You’ve probably heard this before, but it is very important to understand exactly who your target market is for your product or service. When it comes to understanding your target market, it is not limited to demographics like the age range, gender, geographical location, or income level, but also to the psychographics of your target market which includes things like belief system, personality traits, and attitude.
- What is the problem that your target market has (as it relates to your product or service), and how does your product or service solve that problem? List specific problems that your target market has as it relates to your product or service, now imagine how these problems make your target market feel stressed out, overwhelmed, or uncertain. Focus on how the benefits of your product or service solves their problems. The benefits are what people are interested in, benefits focus on the results of your product or service (e.g. your product makes a person look younger, become healthier), while features focus on the characteristics of your product or service (e.g. over 10 years on the market, fast acting).
Answering these two key questions are the foundation, and the start of an awesome Marketing Plan.
Nadine Mullings, AWN member, is known as The B.E.S.T. Marketing Strategist™. She is passionate about assisting small business owners to market and promote their businesses both online and offline using the four core marketing strategies in the B.E.S.T. Marketing System™.